Home
Region
China
International
Travel Sectors
Online & Travel Tech
Accommodation
Air Travel
Distribution
Opinions
Brief & Review
Destinations
Business & MICE
Transport & Mobility
Corporate News
Insight
Funding
M & A
People
Reports
Marketing
Trends
Events
About
Search results for “customer centricity”
What Booking.com’s rise in TV ads budget means for hotel brands
11/23/2017
|
8:59:13 PM
|
Priceline's Booking.com intends to shift marketing strategy away from performance-based advertising, with an intended 55% increase in TV advertising spend.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017
|
10:29:42 AM
|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Ctrip ticketing revenue grows 41% to $515m aided by Skyscanner
11/02/2017
|
10:39:30 AM
|
Ctrip's net revenue rose 42% to RMB 7.9 billion in the third quarter of 2017. Air tickets sold by the company's international unit continued to grow at a triple-digit percentage rate.
ITB Asia: Connecting global tourism brands and Chinese millennials
11/01/2017
|
2:44:01 PM
|
About 150 executives from Ctrip, Meituan Travel, Shiji, Maritim Hotels, Hotelbeds, Saber, Yearth Group and other enterprises have shared insights into Chinese outbound tourism and marketing technologies.
Distribution shouldn't be just about selling, count on data, too!
10/18/2017
|
1:21:51 PM
|
What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
Online or offline, completing a transaction is getting easier than ever
10/19/2017
|
3:06:29 PM
|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
Travel apps need a data-centric approach to marketing
07/19/2017
|
1:16:36 PM
|
A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
Fliggy enters tailored travel field with strategy on creating travel design ecosystem
06/05/2017
|
7:03:15 PM
|
Alibaba’s travel brand Fliggy has announced a strategy on building a travel design ecosystem and introduced five new products lines.
1
2
3
4
5
6
7
8
9
10
READ MORE
FOLLOW US
WEEKLY NEWSLETTER
Join our 85,000+ subscribers and stay updated on the lastest China travel news
MOST POPULAR
1
Chinese, Japanese tourist numbers help lift Philippines visitor arrivals in 4 months
2
China welcomes over 1.98 million visa-free visitors in Q1
3
Why is average flight capacity increasing at fastest rate ever?
4
China's largest bank to provide $41 billion in tourism financing
5
Elevating the in-flight experience through innovation
©2022 广州力矩资讯科技有限公司
粤ICP备06070077号
Tell us more about yourself!
*
Airlines
Hotel/Sharing Accomadation
OTA
Travel Agency/Ticket Agent
Destination
Tourism Board
Transportation
TMC/MICE
Comprehensive Tourism & Culture Enterprise
GDS
Cruise
Digital Marketing
Tourism Technology
Tourism Services
Others
Cancel
Subscribe